Consumer Behavior: Session #1: Introduction to Consumer Behavior
http://bartikowski.typepad.com/cb/
A Simplified Model of Consumer Decision Making. Suggested additional readings: Grant and Schlesinger (1995); Jones and Sasser (1995); Zeithaml et al. (2001). Posted by Boris Bartikowski on Monday, 03 September 2007 at 18:57 | ...
Principles of Marketing: Session 4 & 5: Understanding consumer ...
http://bartikowski.typepad.com/marketing/
Understand choice models. Understand key oncepts of motivation, attitude and behavior. You can download the course slides here: Download marketing_principles_session_4_5.pdf. Posted by Boris Bartikowski on March 12, ...
Principles of Marketing: Session 10: Market Positioning
http://bartikowski.typepad.com/marketing/
Support: Course Slides: Download session10_positioning.pdf; e-learning: Choosing the correct marketing positioning for your product. Case: Marriot Hotels. Posted by Boris Bartikowski on March 26, 2007 at 04:58 PM | Permalink ...
Principles of Marketing: Session 8&9: Market Segmentation
http://bartikowski.typepad.com/marketing/
Understand segment choices and Targeting principles. Support: Course Slides: Session #8: Market Segmentation.pdf. e-learning: Understanding Segmentation. Posted by Boris Bartikowski on March 16, 2007 at 01:19 AM | Permalink ...